OUR STORY
Welcome to the Intracoastal Waterway (ICW), a stunning 3,000-mile journey from Massachusetts to Texas! Each state along the way boasts its own unique stories, vibrant towns, passionate boat lovers and outdoor adventurers. With countless spots to unwind with loved ones, enjoy a cold drink, and savor delicious meals, there’s something for everyone. Apparel designed for nature lovers, no matter where you are!
Welcome to our locally owned and operated online apparel store!
Originally designed with a sketch on a napkin.
Founded by three friends who share a passion for the outdoors and boating.
We offer unique, and fun products designed for boat lovers, beach goers, and sunbathers.
Explore our collection and become a Made Member to celebrate the great outdoors with us in style.
Meet our 'Dons'
Meet Toby, a proud South Carolina native who brings his passion for local shopping and community service to life in Myrtle Beach. Outgoing and sociable, he's always up for an adventure, whether it's catching some sun or enjoying a cold beer with friends. Toby believes in making the most of every moment and giving back to the place he calls home.
Meet Frankie, a vibrant personality who knows how to live life to the fullest. In the summertime, you can find him on the river, zipping around on his jetski—when it's not broken, of course! Despite facing challenges with home dialysis, Frankie never lets anything dim his sparkle. When he's not designing apparel or enjoying the water, he's a local musical legend, pouring his creativity into his home music studio and producing tracks that he loves sending his daughter.
Meet Boyd, a true South Carolina native who's spent his life enjoying the great outdoors. Whether he's out fishing on his boat or getting his cardio in with a bike ride, Boyd knows how to embrace every moment. After years of slinging drinks at local bars, he's become a local celebrity, known for his friendly smile and good vibes.
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Meet Tiffany, looking for a fresh start, she relocated to South Carolina three years ago. With a heart full of compassion, she has created a small zoo at home, giving stray animals a second chance at life. At just 19, Tiffany launched her own marketing business. She is happiest when she's drinking a cold beer on the boat with Toby, or writing lyrics and recording vocals over Frankie's tracks.
